When
4PM rolls around most Americans start wondering what am I going to have for
dinner and very few will even entertain the idea of cooking from scratch. Most
people don’t have a clue what they want let alone what is for dinner. At least
that is what research has shown over the past several years. 4 PM is the time
that the competition between Supermarkets, Grocery Stores, Convenience Stores
and Restaurants for share of stomach heats up.
The
grocerant sector, that is to say fresh prepared ready-2-eat and heat-N-eat
fresh prepared food is booming. Grocery stores tout rapidly growing Takeout or
Take Away foods that are fresh prepared ala restaurant quality. 7 Eleven is
slowly rolling away from the roller grill and into fresh prepared consumer
focused ready-2-eat and heat-N-eat fresh or prepared food.
Grocery
Stores and Supermarkets are pushing the high margin prepared portable food
section all the while Convenience Stores are bundling and pricing ready-2-eat
and heat-N-eat food extremely competitively. Whole Foods hot food stations are
thriving all around the country.
Restaurateurs
are packaging, bundling and marketing Take Away and Togo food better than ever.
The consumer focused on menu selection, portion size and price have responded nicely
to the restaurant new offerings and customer counts are growing again. Subway
is now entering breakfast in a big way with better for you products.
Here
at Foodservice Solutions we specialize in understanding successful bundling of
the fresh prepared ready-2-eat and ready-2-heat food. It is the increasing
margins and growing sales that are attracting restaurateurs, grocery stores and
convenience stores into this sector.
Since 1991 retail food consultancy Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for
more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
No comments:
Post a Comment