Bob Basham co-founder of
Outback Steakhouse is very good at picking up success clues. Cultivating success while at Outback was but
one of Basham strengths that he brings with him to PDQ, which stands for “People
Dedicated to Quality”. Legacy QSR
chicken chains have provided the clues, some by stumbling others with recent
success and Bob Basham and his partner Nick Reader have picked them up.
The PDQ concept is the result of two years of researching the sector,
sampling of chicken sandwiches from around the country. PDQ is consumer
interactive, participatory and transparent. The open kitchen sells quality to
the consumer, reinforces freshness and edifies “People Dedicated to Quality”. Utilizing consumer focused “better for you”
attributes within the restaurant sector Basham and Reader have created a
consumer focused fresh prepared food concept squarely positioned within the
grocerant niche.
With a focus on freshness and made-from-scratch food, PDQ crafted a
platform for consumer focused differentiation.
That point of differentiation fills the void legacy chicken QSR
operators left open. This is very similar to the opening provided both Five
Guy’s and Smashburger within the QSR burger sector. We all know that those two burger chains are
leading the industry in growth. Watch PDQ grow.
PDQs is well funded, complemented with proven industry leadership skill
set, positioned within the fastest growing sector of retail foodservice the grocerant
niche. The food quality is good. The menu and operation will continue to
develop but the focus on fresh prepared ready-2-eat high quality food will set
it apart from legacy retailers. My
success clue for 2011 is DPQ.
Since 1991 retail food consultancy
Foodservice Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche for more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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