Time starved yet flavor charged consumers continue seeking
meal components from non-traditional retail outlets. Within the ready-2-eat and heat-N-eat fresh
prepared food niche aka the grocerant niche consumer are seeking food
components that are filled with flavor that can be bundled into customized
family meals or a personalized meal.
Building
a consumer retail food brand today requires a consumer focus, flexibility and
foresight. Cultivating a brand is more
important that managing a brand. Brands are dynamic not static, they develop
and grow with/for your clients and the consumer. Identifying distinctive differentiated
programs, positioning and consumable’s by day part that reflect the brand,
industry trends, consumer preferences with an eye on meal component bundling is
a key to success.
Creating or identifying distinctive
differentiated food consumable’s as an entity with identity by day part in the
ready-2-eat and heat-N-eat grocerant niche is an art well understood at
Foodservice Solutions®.
Understanding the unique balance between
palate, price, pleasure and the consumer’s drive for qualitative distinctive
differentiated new food consumables requires both IQ and EQ. The food value proposition equilibrium for
the consumer today balances; better for
you, flavor, and traditional products all blended into something with a twist.
In industry speak, differentiated does not mean different to the
consumer it means familiar. Are you growing top line sales and bottom line
profits? Have you considered offering more grocerant niche options?
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
No comments:
Post a Comment