The grocerant niche is a fresh prepared
food focused sector focused on consumer meal customization. With the convenience of fast-food, the
quality of full-service restaurant dining, without the hassle laboring around
an entire grocery store or sitting in a restaurant and paying a tip the
grocerant niche is booming. Amazon Fresh via “Seattle Spotlight” just might
become a new power-player in fresh food retail.
Amazon Fresh is the solution that is evolving across many
retail food platforms empowering the consumer, simplifying the meal process
while saving time starved consumer both time and money. Chain Restaurants,
Convenience Stores, Grocery Stores and Chain Drug Stores are all offering meal
component options. Amazon Fresh may be the only company that can focus on all
simultaneously.
Consumers respond positively when
components with a “better for you”
element are bundled as part of the meal focus. It’s a mix and match game that is very
empowering for the consumer. Consumer’s
select by meal occasion what “better for you” attribute they want. It can be fresh hamburger, low salt, cooked
to order, green packaging or delivery.
Don’t discount the value of consumer
choice or limit the world of “better for you”.
Mix and match of small portion, fresh products, green packaging is making
meal time a time of convenient meal
participation, differentiation and
individualization. The meal component can come from a restaurant, drug
store, grocery store or convenience store and aggregated by Amazon.com.
Today you can find retail foodservice
outlets that don’t offer seated dining rather they utilize call ahead and
take-away or delivery only business template blending the benefits of different
segments. In fact, according to a 2011 survey done by the National Restaurant
Association, nearly half (47 percent) of adults said they would be likely to
use a home delivery option if it was offered by a full-service restaurant.
In the same survey, more than one-third
of adults (37 percent) agreed that purchasing meals from restaurants,
take-out and delivery places make them more productive in their day-to-day
lives. The grocerant niche is consumer driven and garnering share of stomach
from legacy retailers.
Simply look at the retail foodservice growth and sales leaders of
today. Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers &
Fries, 7 Eleven are all growth leaders.
Trader Joe’s leads in sales per square foot at over $1,750 per Sq. Ft.
Chipotle, Five Guys and 7 Eleven are all growing units and garnering share of
stomach from everyone else. All are
members of the grocerant niche. Amazon
may be next to join the list. Are you
expanding points of distribution for your food prodcuts?
Since 1991 retail
food consultancy Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Foodservice Solutions® Bing or Google
Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant
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