Steven Johnson Foodservice Solutions®
Grocerant Guru developed the 5 P’s of food marketing which are: Product, Packaging, Placement, Portability
and Price. When fresh prepared
Ready-2-Eat and Heat-N-Eat food is
thrown into the mix consumer frequency and customer loyalty both increase for
retailers driving top line sales and bottom line profits all within the
grocerant niche..
Look at the US retail foodservice growth and sales leaders of today
Trader Joe’s, Chipotle Mexican Grill, Five Guys Burgers & Fries, 7 Eleven are all growth
leaders. Trader Joe’s leads in sales per
square foot at over $1,750 per Sq. Ft. Chipotle, Five Guys and 7 Eleven are all
growing units and garnering share of stomach from everyone else. All are members of the grocerant niche.
One of the most interesting new
developments is bundling of the meal components with a “better for you”
focus. It’s a mix and match game that is
very empowering for the consumer.
Consumer’s select by meal occasion what “better for you” attribute they
want. It can be fresh hamburger, low
salt, cooked to order, or green packaging.
Don’t discount the value of consumer
choice or limit the world of “better for you”.
Mix and match of small portion, fresh products, green packaging all are
contribution to making meal time a time of convenient meal participation, differentiation
and individualization and consumers are responding.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on www.FoodserviceSolutions.us visit
http://www.linkedin.com/in/grocerant, Steve@FoodserviceSolutions.us
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