Are you interested in entering the
fastest growing retail food niche?
McDonalds, Burger King excel at ready-2-eat bundled meals. Whole Foods reported great numbers driven by
both fresh ready-2-eat and heat-N-eat prepared food. P.F. Chang’s sold 100M in heat-N-eat meal kits
within the retail sector during its very first year at retail. The retail landscape is dynamic not
static. Are your food products
positioned for ongoing success? If so
you must be in the grocerant niche.
Fresh prepared meals and meal
components simply make consumers life simpler.
With 50% of Americans over the
age of 18 single the opportunity in this sector is great and
growing. In a report from Canadean
(canadean.com) provides a clear view of market segmentation and key drivers to
garner influence with each segment. Here
is a sample of the highlights:
Private
labels record the highest penetration in the Meal Kit’s product category, which
is also the least valuable in the Prepared Meals market currently.
Approximately 40% of the value of
the US Prepared Meals market is accounted for by consumers in the Time Rich
busy lives group.
Older Consumers have a 23% share
of the total Prepared Meals market in US. This is a direct result of their
sheer numbers, with the age group accounting for 25% of the total population.
Slightly below average consumption by this age group indicates that it still
had potential to grow.
Time starved consumer that are single (50% of the population over the age of 18)
continue looking for options within the ready-2-eat and heat-N-eat fresh and
prepared food niche. Are you moving your brand from frozen to fresh? Are you prepared to move your fresh product
into non-traditional channels?
Outside eyes can deliver top line sales
and bottom line profits. Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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