Food retailers that
develop a platform allowing meal co-creation for in the car, at the office or
at home are winning the hearts and minds of today’s retail food consumers. The grocerant niche comprised of the
Ready-2-Eat and Heat-N-Eat fresh prepared food is driving the success of the
retail foodservice today.
All retail food sectors
have innovators the Grocerant Niche is no different. Within the grocerant space restaurants
started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera
Bread, Domino’s Pizza, MCD, BK and a whole lot more. The grocery sector started
with Wegmans Metropolitan Market, Whole Foods and Safeway and the “lifestyle”
stores. Convenience Stores have Sheetz,
Wawa, Rutter’s, Casey’s General stores and 7 & Eleven. The 5drivers are:
1. Placement, visceral
presentation, freshness how it looks and is presented.
2. Product, the ability to build your meal with bundled
components family member will eat.
3. Packaging, individualized
portions, power to select quality and quantity of items viewed.
4. Price, ability
to evaluate price vs. time to cook from scratch and competitors.
5. Portability, empowering
your choice eat-in or take-out / office and ad’s that are mobile.
Success does leave clues and many
retail food operators are now adopting Foodservice Solutions® 5 P’s of food
marketing: Product,
Packaging, Placement, Portability and Price. Is your company integrating the 5
P’s of food marketing?
Outside eyes can deliver top line sales and
bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning
assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Steven Johnson and Foodservice
Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant
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