Bold flavors, catering to
local taste and traditions Rutter’s continues to add value to its menu while
edifying current customers. If growing
customer frequency with new menu items that can be personalized with
customization is a success clue, Rutter’s picked that clue up.
Once again Rutter's Farms Stores has added value to its
menu with the introduction of the pastrami burger melt and mini tacos.
The new Rutter's pastrami burger melt is 50% Reuben
sandwich, 50% patty melt. It's a standard Rutter's burger topped with pastrami
and Thousand Island dressing and the choice of cheese grilled together and
served on a Kaiser roll. With grocerant
niche understanding every sandwich at Rutter's, the pastrami burger melt can be
customized to individual tastes by adding any of Rutter's fresh toppings.
The mini tacos will appear on the menu as an appetizer,
as well as on its new Rutter's value menu, which the retailer rolled out last month. The mini tacos will be
served with salsa and available five tacos to an order for $1.99 all part of
the successful mix and match grocerant niche meal component bundling regular
readers of this blog have come to learn about.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: grocerant@q.com or visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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