Success does leave clues. As regular readers of this blog
know Casey’s General Stores growth in top line sales and bottom line profits
for the past 5 years have been exceptionally strong. What is even more significant that after five
years they continue to outperform their sector, the industry over all,
including the pizza sector. Let’s take
a look at the last eight months:
2015 Prepared Food
May Up 11.4%
June Up
9.6%
July Up 12.1%
August Up 10.0%
September Up 12.3%
October Up 11.1%
November Up 9.7%
December Up 16.2%
While Foodservice Solutions® Grocerant Guru™ continually
elevates the discussion and benefits of having ‘Outside Eyes”. It becomes clear after five years of
outstanding growth that Casey’s General Stores with over 1850+ units is doing
lots of fresh prepared food right.
Same Store Sales tell the most compelling story and when you
have a chain with 1850+ units the story is even more significant it becomes a
real reflection on the quality job that the operators and corporate staff are
doing. Many would argue that there is
nothing new about pizza Casey’s would argue they do pizza right! Today, Casey’s fresh food is Famous Food.
Casey’s is a great example how a retailer that did not offer
fresh food can enter a sector with “Outside Eyes” and capture customers hearts,
minds, and market share.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson, Linkedin.com/in/grocerant, or
twitter.com/grocerant Call 1-253-759-7869 or Email Steve@FoodserviceSolutions.us
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