Food retail is
evolving at break neck speed and the next big thing in the niche may not
be so new but rather a sector that has evolved with the consumer better than
any other and is now garnering market share from all. That sector; the convenience store sector
booming with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.
Convenience stores
have adopted and migrated to Foodservice Solutions® Five P’s of Food Marketing integrating the program system-wide and
store wide. With a focus Ready-2-Eat and Heat-N-Eat fresh food sector leaders
Sheetz
and Wawa have created a halo of success the rest of the industry is now
following. So, what clues should everyone be picking up? Here is what we think is important:
1. Communicate
“fresh” everywhere by using digital point-of-purchase both inside and at the
pump featuring branded items by day-part., free samples of new products..
2. Follow the
leaders like Sheetz, who has had great success with their MTO (made to order)
is empowering to consumers edifying the experience with customization.
3. Train
employees to be inviting and service orientated a new labor matrix will be
required to build success at the store level with fresh food. Focus on
the mainstay of the restaurant industry QSC (Food Quality, Personal Service,
Cleanliness)
4. Mix and Match
bundling drives top line growth Remember that the customer is dynamic not
static. Constantly refine, refresh, and revitalize your food bundled offerings
and your staff’s focus.
Convenience stores
just might be the next big thing in Grocerant niche Ready-2-Eat and Heat-N-Eat
fresh prepared food. C-stores leaders
are evolving the face of the industry building large format stores, creating an
inviting atmosphere, and creating a fresh food true destination for shoppers.
Are you? Does your food brand look more like yesterday than tomorrow? If so then you are ready for Outside eyes?
Visit:
www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions® 5P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant Email: Steve@FoodserviceSolutions.us for more information
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