Are you trying to stay cool? Do you even want to cook
dinner?
When you are "Ready-2-Eat" there is a very good
chance this summer that you are looking for fresh prepared multi-flavor,
multi-ethnic Grocerant meal components. Heat-N-Eat and Ready-2-Eat fresh
prepared food with portability is driving retail food success in 2015. Where
are you shopping for you food today is not the same place your mother was nor
is the meal prepared the same way.
As long as
multi-generational family's gather for meals together, the demand for more
divergent flavors continues to permeate. Grocerant mix and match bundled meal
component offerings allow for increased family integration,
understanding and acceptance in less time without a required cook from scratch
skill set.
Back in the day
that day being the 1940's cooking from scratch was the normal. The average home
cooked meal took 150 minutes to prepare. Everyone sat down at the table and
enjoyed it or not but they all ate the same thing. Today's "home cooked
meal" takes on average less than 30 minutes to prepared. In most cases at
least two different entrées are served.
Service levels
continue to evolve the average time spent inside a McDonalds in the 1,999 was
11 minutes. Today 65+ percent of all McDonald's food is sold via the
drive-thru. U.S. fast-food chains are increasingly remodeling restaurants in an
effort to garner additional drive-thru customers inside and increase sales,
simple because the drive-thru can't hold all the cars.
Today Walgreens
Duane Reade unit continues to create new mix and match fresh prepared food that
is distinctive differentiated full flavored standalone consumable's that are an entity with identity by day part to
drive sales.
These mix and
match meal components can be found in select urban setting targeted at both the
office worker for lunch and meal components for them to take home for the
family dinner. It is a successful program. With over 8,235+ units operating in
the United States Walgreens has the potential to become the most disruptive
force in food retailing in 50 years. Walgreens with its modular mid-sized
foot-print is garnering customers from both restaurants and grocery stores.
In August You Want Easy to Prepare
Meals
The grocerant niche continues to grow with companies like Central Market,
Whole Foods, Wegmans, Green Zebra Grocery and 7-Eleven are entering the fresh
prepared better for you space. Meal time is now becoming a time of convenient
meal participation, with differentiation and individualization for the
entire family. Safeway with its lifestyle stores are heading in the
right direction however the stores are so large consumers are forced to spend
more time in them than they want.
More often than
not the multi-generational family today is multi-ethnic as well. Creating a
demand for more varied flavors and additional cooking skill set that is simply
not there. Grocery stores, Convenience Stores, Restaurants and Chain Drug
Stores are all selling ready-2-eat and heat-N-eat fresh prepared food. Is your
focus family dinning? Are you selling meals or meal components for Take-Out, delivery or Take-Away?
Lacking the skill
set to prepared fresh prepared multi-ethnic meal components at home coupled
with the time it takes to prepare a home cooked meal it is clear the buying
habits of consumers will continue to evolve. Bundling mix and match meal
components into a meal is one key driver within the grocerant niche. Given that
most American family are comprised of multi-cultural background. The fight for
share of stomach will only intensify.
Restaurants menu's
at one time were very narrow in focus and have moved more upscale with offerings such as Oriental; Chicken Salad,
Southwest Chicken Salad, along with a chef salads. Grocery stores on the other
hand are expected to sell complete lines of Reay-2-Eat multi-ethnic food. That
places higher expectations on grocers than restaurants or a company like
Walgreens. Walgreens might just be in the perfect spot to expand fresh prepared
food offerings capturing customers from both restaurants and supermarkets.
Invite www.FoodserviceSolutions.us to help ease your
company into the retail fresh food success. Since 1991 Foodservice Solutions® a
Tacoma, WA based retail foodservice consultancy has been the global leader in
the Grocerant niche. For product or brand positioning assistance contact Steve@FoodserviceSolutions.us or Grocerant on Twitter
No comments:
Post a Comment