Sometimes
restaurant operators understand their customers better than anyone one
else. However, no operator can pass up
invitation to a good idea particularly when that idea hits close to their
customers hearts. Today, Travel Centers
of America (TA) restaurants across the country will be celebrating Texas
Chicken Fried Steak Day.
The
Texas legislature proclaimed the day in 2011 in honor of "that exceptional
dish that elevates the hearty flavor of beef to new heights by coating it in batter
and breading and frying it until the ingredients are melded in a blissful
union."
From
6 a.m. through 10 p.m. on Oct. 26, participating TA Petro Iron Skillet
restaurants will offer dine-in guests their choice of a chicken fried steak
breakfast or dinner for $5.99. The breakfast chicken fried steak meal comes
with two fresh eggs cooked any style, toast or biscuits, and the choice of home
fries, hash browns or grits. The dinner option is served with Iron Skillet's
homemade mashed potatoes and gravy.
"Texas
Chicken Fried Steak Day has become well-known throughout the years and many
restaurants all over the country have jumped on the celebration
bandwagon," stated John Ponczoch, senior vice president, restaurant
operations for TA. "Petro and the Iron Skillet were born in El Paso,
Texas, in 1975, and we want to honor our Texas heritage by serving the very
best hand-cut, hand-breaded chicken fried steak so folks across America have
the opportunity to taste this Texas tradition."
Are you looking for new value added brand ideation? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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