Foodservice
Solutions® Grocerant Guru® knew when Arby’s introduced
Sliders,
a lineup of mini sandwiches featuring five of the same high-quality proteins offered
on the core menu: roast beef, chicken, corned beef, ham, and jalapeño roast
beef that they would be a hit. Our Grocerant Guru® knew
it then
and continues to believe that price is a key driver in every sector of retail
foodservice today.
Growth is back on the menu at
Arby’s as they opened
28 new restaurants and remodeled 155 others system-wide in the first three
quarters of 2016 and more are on the way. Paul Brown, chief executive officer
of Arby’s Restaurant Group Inc. stated: “Sliders have helped us provide value
to our guests that is focused, not just on price, but on a wide variety of high
quality proteins,” “We expect …he Sliders platform paired with high quality,
premium core menu items, and innovative LTOs to remain a significant component
of our menu strategy going forward.”
The simple fact is
Arby’s sales and unit volume achievements were backed by the continued success
of its Sliders platform. Since being introduced during Q3 2015, Arby’s has sold
more than 160 million Sliders through the end of Q3 2016.
Brown continued “The
record average unit volume among our system-wide restaurants is a testament to
the collective efforts we’ve made along with our franchisees to continue to
strengthen the Arby’s brand,” …Our multi-year trend of continued transaction
growth is also a sign of the underlying strength of the Arby’s brand as we
continue to attract new guests to our restaurants.”
Success does leave clues and today
price continues to drive frequency, customer adoption, and top line sales and
bottom line profits. Visit: www.GrocerantGuru.com or Email: Steve@FoodserviceSolutions.us for
information on how you can edify sales at your operation.
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