2017 Grocerant niche Prepared Food is the New Normal

Cooking from scratch has become a hobby for weekend foodies as consumer migration to grocerant niche Ready-2-Eat and Heat-N-Eat prepared food expanded beyond discovery to daily use of everyday Americans according to Foodservice Solutions® Grocerant Guru® Steven Johnson.

Mix & Match Meal Bundling Drives Share of Stomach Growth consumers today have evolved the way they eat, how, and where people buy food, and prepare meals, all of which are driving change creating new points of fresh food distribution. Companies the ilk of, Everytable, Wawa, Sheetz, Wegmans, New Seasons Market offer solutions for creating an inclusive family dinner without the need to cook everything from scratch. 

The Battle for Share of Stomach  Even though more than 80 percent of meals have been sourced from home; fewer than 20 percent have been sourced from foodservice outlets; and dollars are evenly split between the two according to the NPD Group. The fact is 84.5 % of family meals at home now include at least one grocerant niche Ready-2-Eat or Heat-N-Eat meal component according to our own Grocerant Guru®

At the intersection of Retail and Foodservice  it’s all about Time and Convenience  all the while consumers are dining at home more as we documented in 2012 in our white paper The 65 Inch HDTV Syndrome.  Consumers are in search of time savings, value, fresh, and authentic food (meal components).

Customization and personalization  retailers and restaurants that focus on meal and meal component that can be customized when order in-person, online, and via a mobile phone will have an opportunitie to garner share of market, share of dollars, and share of stomach.

Small Meals, Snacking, and Daypart Occasions have evolved consumer’s today want what they want when they want it both at home or while eating out.  Daypart differentiation has to become menu inclusive rather than menu exclusive. Retailers and Foodservice outlets must pay close attention while integrating Foodservice Solutions® FIVE P’s of Food Marketing (Product, Packaging, Placement, Portability, and Price)

Millennials Matter are searching for food discovery and have become comfortable eating on the run with customized, personalized grocerant niche Ready-2-Eat and Heat-N-Eat fresh food offerings.  They frequent place the ilk of IKEA for fresh meals, food trucks for authenticity, grocery service delis, and restaurants drive thru’s or pick-up spots for quality meals and meal components that save them time. 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.