Fast Food Price Points Matter at Taco Bueno

Grocerant niche Mix & Match meal bundling continues to drive retail foodservice success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular reader of this blog know that when you combined with a value price point with Ready-2-Eat meal components it has become the dominate driver of the fast food success platform. 

One company that understands mix & match value price point competition is Taco Bueno. For those of you who don’t know Taco Bueno is a Texas-based Tex-Mex fast food chain that announced it is bringing back its popular $5 Box, offering die-hard customers delicious combinations at a compelling price.

This time around Taco Bueno is edifying the $5 Box with two combination options are available:

1.       The $5 Muchaco Box includes one beef muchaco, one party crispy beef taco, one party bean burrito, one small bag of chips with the all new crispy chips and all new signature queso, and a 22-ounce drink.

2.       The $5 Combo Burrito Box includes one combo burrito, one party bean burrito, one small bag of chips with the all new crispy chips and all new signature queso, and a 22-ounce drink.

Sarah Beddoe, chief marketing officer at Taco Bueno Restaurants stated “The return of the $5 Box is truly based on consumer demand. We’ve been receiving daily requests from our more than 500,000 Buenoheads via social media and other channels to bring it back. And we are listening.”

Consumers are dynamic not static and food retailers must by dynamic as well according to Johnson.  The retail foodservice price, value, service equilibrium is resting and food retailers must be mindful that part of the reset is customer relevance.  If you listen and respond to your customers you will come out on the winning side of success. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.