Regular readers of this blog understand the
value of driving customer relevance while simultaneously developing a platform for
new avenues of distribution and that is exactly what Scooter’s Coffee is
with it’s new cold brewed coffee according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Customer relevance today means you brand
must be where your customers are and with the arrival of summer, Scooter’s
Coffee has brought its franchisees a powerful new way to help customers cool
down and power up anywhere and everywhere with the company’s first-ever canned
Cold Brew beverages. The new Cold Brews are the company’s first foray into the
ready-2-drink coffee category and come in three initial varieties:
·
Guatemala – a slow-steeped black cold
brew medium roast coffee with notes of brown sugar, citrus and floral
·
Costa Rica Micro-Mill – a slow-steeped
black cold brew medium roast coffee with notes of cacao, citrus and tropical
fruits, procured directly from small family-controlled micro-mill farms
·
Scooter Doodle – based off of a
fan-favorite flavored coffee in stores, this smooth roast tastes like a
combination of hazelnut and cinnamon with a touch of clove
Cris Bengis, Senior Vice President of
Commercial Sales stated “Cold brew
coffee has been a favorite of our customers for years. With our new line of
canned Cold Brew, we couldn’t be more excited to give our customers, not only
their morning cup of coffee, but also their afternoon pick-me-up drink at the
same time,”
All three varieties are unsweetened and
do not contain any cream or sugar, so that customers can experience hints of
all of flavor notes that each unique drink has to offer.
Bengis continues “We believe strongly
that every amazing cup of coffee starts with the direct relationships we have
with our farmers,” ... “It is through these relationships that we have found
highly skilled farmers who take tremendous pride in their coffee beans and
in-turn provide Scooter’s with the highest quality blends to slow-steep into
these perfected Cold Brew varieties. The passion for coffee from farmer to
customer is felt in every sip of our new canned Cold Brew Coffees.”
All three varieties are currently
available at Omaha and Lincoln area Scooter’s locations and will be available
at locations nationwide beginning the week of July 8 allowing the brand to
expand it reach in new non-traditional locations adding value for the
consumers, the brand, and the franchisee; thus creating a new electricity that
will drive incremental adoption according Johnson.
According to Johnson, “Brand relevance is
in part driven with innovation in new menu related products in combination with
new avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply and includes such things
as fresh foods, plant based foods,
sampling, toy’s, beer, developing
brands, unique urban clothing, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/
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