Why delivery.com Acquisition of Mr. Delivery Will Work

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to drive business success consider that McDonald’s is well over $1 Billion in delivered food sales, Ikea is over $2 Billion in Food Sales and delivery is growing fast. 

So, when delivery.com, announced it is significantly expanding the reach and capabilities of its food delivery platform beginning with the acquisition of Mr. Delivery, there was no doubt that will create a platform for incremental growth and success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This is an industry consolidation step for delivery.com which now connects more than two and a half million customers and corporate clients with 15,000 restaurants, liquor stores, dry cleaners and other local businesses in more than 1,800 cities and growing. 

Let’s look at some facts as to why this will work:

1.       58% of restaurant occasions are now off -premise,

2.       Consumers Using All Channels More Than a Year Ago 3 39% Drive-thru 34% Delivery 29% Takeout 44% 18- to 34- year-olds,

3.       50% of Millennials report that they are not using restaurant takeout as much as they would like,

4.        For a limited time, delivery.com is offering new customers to the platform $10 off their first order of $15 or more with code ORDERNOW.

 This acquisition of Mr. Delivery marks the beginning of rapid expansion efforts and initially includes food delivery operations across 160 cities, with additional companies to be onboarded in coming months. delivery.com plans to bring its full set of services to Mr. Delivery markets, including group ordering and other corporate features, as well as expanded offerings beyond food delivery. For the first time, delivery.com will also offer last-mile capabilities for delivery orders, support it plans to make more widely available to merchants. Mr. Delivery will take on the delivery.com brand and technology effective immediately.  How are you building your brand?

 Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/