Success does leave clues and partnerships expand your customer
base, extend your brand messaging, engage your customers with relevance in a
non-traditional channel according to Steven Johnson, Grocerant Guru® at Tacoma, WA based
Foodservice Solutions. Johnson continued
saying “partnerships can drive new electricity into your brand messaging with
they are both interactive and participatory.”
Starting last week, consumer who buy Taco Bell’s Double Chalupa Box have the
chance to win an Xbox One X Eclipse Limited
Edition Bundle every 10 minutes on average. The bundle gives consumers
everything they need to become the ultimate gamer: an Xbox One X Eclipse
Limited Edition console with Taco Bell’s iconic ring at startup, the brand-new
Xbox Elite Wireless Controller Series 2, and a six-month Game Pass Ultimate
membership. Now, gamers of any age have to like that.
Here is how it works: Winners will get
their Xbox One X Eclipse Limited Edition Bundle on their doorstep in as early
as 48 hours after completing registration and receipt of verification, Taco
Bell and Xbox’s fastest delivery time yet in the history of this campaign. With
six months of Xbox Game Pass Ultimate, fans will get all the benefits of Xbox
Live Gold, including online multiplayer and access to more than 100
high-quality games on console and PC, exclusive member deals and discounts and
more as soon as they turn on their console and hear Taco Bell’s iconic ring.
The bundle also equips fans with the Xbox
Elite Wireless Controller Series 2, so you can play like a pro with the world’s
most advanced controller. For a chance to win the bundle, all fans need to do
is enjoy a Double Chalupa Box from Taco Bell and follow the instructions on the
box or the instructions received through the free method of entry process for
entering in the code, with a bundle awarded on average every 10 minutes.
“Taco Bell and Xbox have continued to
raise the bar through our partnership, and this year we’re excited to give fans
even more ways to become a winner,” says Tracee Larocca, Senior Vice President
of Brand Experience at Taco Bell. “Whether fans are unboxing their Double
Chalupa boxes or the new Xbox One X Eclipse Bundle, this is yet another
opportunity for us to give them a one of a kind experience.”
The Double Chalupa is available in a box
served with guests’ choice of a Double Chalupa or Spicy Double Chalupa, a
Crunchy Taco, Cinnamon Twists and a Medium soda.
In case you are gamming and to busy to go
to Taco Bell, A separate and exciting offer is also available to fans who order
the Double Chalupa box online at ta.co or
through the Taco Bell app for in-store pickup at a participating Taco Bell
restaurant by 11/23/19, who will receive via email, following verification,
instructions to register and submit a code by 11/24/19 for, a 2-week Xbox Game
Pass Ultimate membership while supplies last. Fans can redeem a maximum of two
2-week Xbox Game Pass Ultimate codes at microsoft.com/redeem by
4/30/20, making even more fans winners this year. Any existing Gold/Game Pass
membership(s) will upgrade to Ultimate at a conversion ratio. See xbox.com/gamepass for
details. Online offer void where prohibited.
Taco Bell and Xbox have been teaming up
since 2001 when they launched the original Xbox. In 2017, they launched the
newest Xbox One X together and last year brought fans an Xbox One X Platinum
Limited Edition Bundle. Consumers are dynamic not static how is your brand
keeping up with consumer demand for fresh fast food? How are you driving new
electricity into your brand?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, plant based
foods, sampling, toy’s, beer,
developing brands, unique urban clothing, grocerant positioning, fresh
food messaging, autonomous delivery, cashier-less retail, plates, glasses,
cash-less payments, digital hand-held marketing.
All food and beverage retailers to
survive the next generation of retail must embrace the artificial intelligence
revolution while simultaneously embracing fresh food and beverages that
are portable, fresh, with differentiation that is familiar not different. Does your retail path forward look more
like yesterday than tomorrow? Why?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
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