By now most of
you know that Yum!
Brands, Inc, as has agreed to terms to buy Habit Burger Grill for approximately
$375 million. That’s all fine and good if you want to keep doing what you have always
done and doing it in the same way according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
The simple fact is restaurants
are losing customers. Year over year
restaurant customer counts for 2019 declined
3.1%. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to
drive growth in non-traditional fresh food outlets with sales up 9% during 2019
according to the team at Foodservice Solutions®.
Consumers are dynamic
not static yet many restaurant chains like the formula, format, and footprint
of their existing brands and would rather squeak and squawk raise prices to
drive sales than evolve their business model.
Rhetoric be dammed;
rationalization is not justification for continue to do what you have always done. It’s time that the restaurant sector admit
that consumers are migrating from restaurants to other avenues of fresh food
distribution for meals and meal components that are Ready-2-Eat or Heat-N-Eat.
Size and scale are
legacy terms to rationalize and justify to those on Wall Street and their ilk that
growth will come even if we have to buy it.
That may work for a while. It won’t
work for ever. Is you brand looking ready
to look for new non-traditional ways to drive top line sales and bottom line
profits while garnering incremental customers?
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant
Battle for Share of Stomach
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