The answer for most of you is no. So, your answer was no
then there is a very good chance you are looking for a fresh prepared
multi-flavor, multi-ethnic grocerant niche Ready-2-Eat or Heat-N-Eat meal or
meal components. Heat-N-Eat and Ready-2- Eat fresh prepared food with
portability is driving retail food success across all retail platforms
according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Times are changing and so is where are you shopping for
you food today. It is not the same place
your mother was shopping, nor is it the meal prepared the same way as it was
back in the day. One thing is the same
that is as long as multi-generational family's gather for meals together, the
demand for more divergent flavored meal and meal components will continue to
permeate in new avenues of distribution according to Johnson.
Grocerant niche mix and match bundled meal component
offerings allow for increased family integration, understanding, and acceptance
in less time without a requiring a cooking from scratch skill set. In the
1940's cooking from scratch was the normal. The average home cooked meal took
150 minutes to prepare. Everyone sat down at the table and enjoyed it or not
but they all ate the same thing.
Battle for Share of Stomach
For a "home cooked meal" today it takes on
average just under 30 minutes to prepared. In most cases at least two different
entrées are served for a family of three or more. The average time spent inside
a McDonalds in the 2,000 was 11 minutes.
Today, 69+ percent of all McDonald's food is sold via the
drive-thru. U.S. fast-food chains are increasingly remodeling restaurants in an
effort to garner additional drive-thru customers inside and increase sales,
simple because the drive-thru can't hold all the cars.
Walgreens is
creating and bundling distinctive differentiated food consumable's as an entity with identity by day part in a mix and
match meal component format in select urban setting targeted at both the office
worker for lunch and meal components for them to take home for the family
dinner.
Today, the grocerant niche continues to grow with companies the ilk
of New Season Market, Everytable,
Central Market, Eatzi’s, Just
Salads, Whole Foods, Sheetz, Wegmans,
and 7-Eleven entering the fresh prepared better for
you space.
Meal time is now becoming a time of convenient meal participation,
with differentiation and individualization for the entire family. Safeway with
its lifestyle stores are heading in the right direction however the stores are
so large consumers are forced to spend more time in them than they want.
More often than not the multi-generational family today
is multi-ethnic as well. Creating a demand for more varied flavors and
additional cooking skill set that is simply not there. Grocery stores,
Convenience Stores, Restaurants and Chain Drug Stores are all selling Ready-2-Eat
and Heat-N-Eat fresh prepared food. Is your focus family dinning? Are you selling
meals or meal components for Take-Out,
delivery or Take-Away?
Lacking the skill set to prepared fresh prepared
multi-ethnic meal components at home coupled with the time it takes to prepared
a home cooked meal it is clear the buying habits of consumers will continue to
evolve. Bundling mix and match meal components into a meal is one key driver
within the grocerant niche. Given that most American family are comprised of
multi-cultural background. The fight for within the retail food space for share
of stomach will only intensify.
Supermarkets and grocery stores are expected to sell
complete lines of Reay-2-E and Heat-N-Eat fresh prepared food much of it will
be multi-ethnic food. That places higher expectations on grocers than
restaurants or a company like Walgreens. Walgreens might just be in the perfect
spot to expand fresh prepared food offerings capturing customers from both
restaurants and supermarkets.
Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice
consultancy has been the global leader in the Grocerant niche need we say more?
Are you looking a customer ahead? Steve@FoodserviceSolutions.us. www.FoodserviceSolutions.us
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