Choice Market’s Grocerant Fresh Prepared Food with an Expanding Base

Choice Market is a grocerant niche fresh prepared food retailer that is crafting a uniform experience across multiple avenues of distribution by investing in cutting-edge technology, including its own delivery service, and vision-based autonomous checkout, and that a success clue according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

All food retailers know that COVID-19 has increased consumer demand for seamless delivery of convenience products, fresh prepared foods and autonomous, contactless checkout, and Choice Market is doing something about it.

Now with two locations in Denver, and two more set to debut this year, Choice Market is making a name for itself by leading with an upscale fresh grocerant niche menu and cutting-edge technological advancements. 

With its third c-store, Choice will launch its second-generation design and omnichannel platform that updates its mobile app and e-commerce website to allow customers to order not only prepared foods, but the c-store chain’s entire SKU selection of convenience products for delivery, empowering mix & match meal component bunding.

Keeping an eye on the future, the third location will feature electric vehicle (EV) charging, a bike share, a new interior layout and a revamp of Choice’s prepared-food ordering kiosks. Mike Fogarty, owner and founder of Choice Market stated, “One of the big things we’re working on is a full digital transformation for our app, e-commerce website and in-store kiosk,”  Integrating brand messaging with relevant technology with a uniform experience for customers, so shoppers receive the same experience regardless of how they shop will work well according to Johnson. 

Looking a customer ahead, Choice has joined forces with a strategic tech partner to pilot “full-vision self-checkout” at its fourth store, which it also plans to extend to future sites. The fully autonomous checkout experience will be driven by artificial intelligence (AI) vision-based technology that tracks products as customers select them and will have the look and feel of an Amazon Go store with simply walk out technology.  

How important is grocerant niche fresh prepared food for Choice? Prepared food represents 50% of Choice’s sales. “We’re as much a restaurant as we are a market,” Fogarty said. 

“We have a full scratch kitchen (where everything is produced from raw ingredients), and we’re cooking with products like organic produce and greens that are grown in an aeroponic farm about a quarter mile away,” Fogarty said. “All of our proteins are antibiotic free, hormone free. All of our breads are baked daily by local bakeries.”  How is your company look a customer ahead?  Are you selling fresh food fast?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter