How about a marketing campaign that is interactive, participatory,
and local at Jimmy John’s that is the recipe to extend brand value according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Utilizing the hashtag #HomemadeContent Jimmy John’s has created an incremental
consumer touchpoint with relevance according to Johnson. So, Jimmy John’s launched a
national campaign highlighting its latest sandwich offer:
when Jimmy John’s guests buy
any 8″ or 16″ sandwich, they get an additional sandwich for 50
percent off on orders placed online or through the Jimmy John’s app with the
code SAVEON2, now through July 5.
The deal is available to help satisfy sandwich
cravings for less via contactless delivery, curbside pickup or drive-thru at
participating locations edifying the brands relationship with Gen Z and
Millennials.
To create these spots, representing real,
at-home moments we’re all experiencing, Jimmy John’s and agency of record, WorkInProgress teamed with creatives across the industry who
were eager to keep working and creating from home during the ongoing COVD-19
pandemic.
This is the second campaign for the brand that
uses #HomemadeContent, following the launch of 5OFF20.
Focusing in on grocerant niche valued attributes fast and fresh the; Freaky
Fast! Freaky Fresh! Jimmy John’s makes Fresh, Fast, Tasty sandwiches. Homemade
bread is freshly baked every four hours and locally purchased veggies and
all-natural** meats are hand-sliced daily extends the value of the message with
trending attributes.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities, technology,
or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
Battle for Share of Stomach
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