Edible Expands it’ Brand Focus with FruitFlowers

When you want to attract new customers, you have to expand your brand invitation, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When doing that you first must look at all the current touchpoint attributes of your current customer base and determine what could you provide them at would drive an incremental purchase, while simultaneously meeting an un met need-set for them.  

So, consider that Edible, the world’s largest franchisor of fresh fruit arrangements and other treats, has officially expanded into the floral space with the nationwide launch of FruitFlowers. According to Johnson that a brand extension with credibility.

This new product line adds fresh-cut flowers to Edible’s expansive portfolio of gifting options and is a natural fit for consumers to understand and accept. FruitFlowers is now available from Edible stores either as individual bright, floral bouquets or securely paired with Edible’s premium 12-count box of fresh dipped fruit in real, premium chocolate to create one-of-a-kind bundles delivered fresh to consumers’ doors.

Edible president and COO Cheikh Mboup stated “Edible continues to innovate how we help customers celebrate all of life’s special occasions, and today that includes fresh flowers alongside our popular signature treats,” … “What makes FruitFlowers so appealing to consumers with distinctive tastes, is that Edible is the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate.”

Solve pain points, with a variety of FruitFlowers combinations now available, customers do not have to contemplate whether to send a flower bouquet or a box of fresh-dipped fruit. Plus, Edible offers the convenience of same-day and free next-day delivery.

In order to maintain Edible Brands’ reputation for quality and freshness, FruitFlowers will supply flowers direct from the farm to the Edible stores from which customers order for either curbside pickup or delivery. Each bouquet will be created with only the freshest assortment of flowers handcrafted exclusively for Edible by the brand’s partner farms, making each FruitFlowers gift different from the rest.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.