KFC Partnership with Lifetime will Air a Mini - Movie with Romance

 

Food marketing that is interactive and participatory is the bedrock of the grocerant niche according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Yum! Brands Kentucky Fried Chicken and Lifetime have a new partnership that is the most proactive, interactive, and participatory food marketing of 2020 according to Johnson. 

So, in an effort to drive new electricity into the Kentucky Fried Chicken (KFC) brand.  KFC and Lifetime are teaming up to bring consumers: the holiday Lifetime Original Mini-Movie, “A Recipe for Seduction.” The title is enough to garner attention of most Gen Z’s and Millennials alone.

The Lifetime Original Mini-Movie will be featuring veteran actor and star of Lifetime’s FelizNaviDAD Mario Lopez as Colonel Harland Sanders, the first-of-its kind 15-minute Lifetime Original Mini-Movie is full of mystery, suspense, deception, “fowl” play and - at the heart of it all - love and fried chicken. “A Recipe For Seduction” premieres on Lifetime Sunday, December 13 at 12 p.m. ET/PT.

The Mini-movie will drive new electricity into the KFC and its branded products according to Johnson. Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as; corporate partnerships, fresh foods, online ordering, delivery, self-driving cars, plant-based foods, sampling, toy’s, podcast, movies, cereal, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

KFC to enhance the viewing experience this new holiday romance, consumers can order KFC on Uber Eats for delivery and get six free extra crispy tenders with a $20 purchase or more. While enjoying the delicious taste of the Colonel’s secret 11 Herbs & Spices, viewers can share in all the drama of this steamy holiday love affair as they watch a young heiress contend with the affections of a suitor handpicked by her mother. But when a handsome, young chef with a secret fried chicken recipe and a dream arrives, he sets in motion a series of events that unravel the mother’s devious plans.

"We’re no stranger to heating things up for the holidays, just like our famous fried chicken scented Firelog. But let’s face it, we could all use a little distraction this holiday season, so why not fill some of your time at home with a suspenseful drama and the comfort of our world-famous fried chicken?” says Andrea Zahumensky, KFC U.S. CMO. “’A Recipe for Seduction’ is a perfect excuse to curl up at home and escape to your own happily ever after.”

“A Recipe for Seduction” is Lifetime and KFC’s first-ever branded custom mid-form content. The Lifetime Original Mini-Movie is a playful addition to Lifetime’s It’s A Wonderful Lifetime movie slate, which continues to be the fan-favorite destination for holiday content. After its linear premiere, “A Recipe for Seduction” will continue to be available throughout the holiday season on mylifetime.com/christmas- movies, all Lifetime apps, and video-on-demand (VOD) platforms.

“Lifetime is the perfect holiday home to bring this spicy, unexpected tale to life,” adds David DeSocio, EVP, Ad Sales Marketing & Partnerships, A+E Networks. “Through a terrific cast, and with a wink to the unique sensibilities celebrated in Lifetime movies, this co-production spotlights each brand’s POV and marries them in a fun and authentic way. A+E Networks delivers custom creative that our audiences and clients love."

Mario Lopez (Colonel Harland Sanders) stars in Lifetime’s FelizNaviDAD, part of It’s A Wonderful Lifetime’s holiday movie slate. FelizNaviDAD will encore on Lifetime directly following “A Recipe for Seduction.”

Battle for Share of Stomach

Remember interactive and participatory food marketing while watching this mini-movie as you will note cozy scents for your fireplace like the KFC 11 Herbs & Spices Firelog, to vintage-inspired holiday buckets that bring a sense of nostalgia, KFC is spreading warmth and joy this holiday season with a fun film and a mouth-watering Uber Eats offer to help fans end this unpredictable year on a high note.

So, while the holidays may look a bit different this year, let KFC do the heavy lifting to provide a comforting meal that the entire family will enjoy. The Uber Eats special promotion - six free extra crispy tenders with an order of $20 or more for delivery - will be available to fans between December 13 through December 19 via UberEats.com or mobile app.* How interactive and participatory is your brand this year?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter