Modern Market Eatery a Brand Marketers Dream Company

 

Driving brand messaging with a low-cost growth platform, simply leaves more money on the table for brand marketing and that will contribute too top-of-mind awareness, garner migration, drive both sales and profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Recently, Modern Market Eatery opened its first ever ghost kitchen in Tempe, Arizona. This concept is serving almost the entire Modern Market menu, but by delivery only. The brand already has a presence in the metro-Phoenix area with three locations throughout. So, the cost for new locations has gone down, while brand messaging, has gone up, helping unit sales at all units.

This is important, third-party delivery services were already a growing trend, they were deemed essential amid the pandemic to keep many restaurants afloat. Modern Market saw an opportunity to expand its services with these new concepts to better serve the community and enhance the brand. Think of third-party delivery services as a new marketing platform.  A highway to incremental sales success.  If you are not on the new highway.  Your customers will simply drive by.

Edifying its brand messaging, Modern Market introduced its brand-new concept, Honest Pizza – which opened Monday out of the brand’s Broomfield, Colorado, location. This delivery only concept comes from the chef’s behind Modern Market and was inspired by the hole in the delivery market for high-quality, chef-inspired pizzas. This menu is completely different and offers unique handmade pizzas, I’ve included a few below:

New Mexico: Green chili, organic mozzarella, fresh jalapeño, Berkshire pulled pork, cilantro, cotija, and lime

When Pigs Fly: House red sauce, organic mozzarella, Creminelli uncured pepperoni, Polidori Italian sausage, nitrate free bacon, and Mike’s hot honey

Backyard BBQ Sweet Potato: Lillie’s smoky BBQ sauce, organic mozzarella, roasted corn, sweet potato, red onion, fresh jalapeño, smoky crema

So, how is your brand expanding? How fresh is your brand messaging? Mix & match meal component bunding is a key driver of grocerant niche success.  How can you leverage your location, menu and messaging to drive growth?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter