Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh food fast is driving customer adoption in all
channels of retail foodservice today. Frictionless
shopping within the C-store sector both edifies relevance for Gen Z and
Millennials it elevates the incremental food and beverage offerings a convenience
store had to offer according to Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®.
Finding success within the c-store sector,
Giant Eagle Inc. is working with Grabango to
retrofit four of its GetGo locations in the Pittsburgh market. We ask will this
be the competitive advantage Giant Eagle needs to add customer relevance and
drive chain growth?
Regular readers of this blog know that, GetGo partnered with the technology company a
year ago to
retrofit an O'Hara GetGo Café+Market Store
with Grabango's checkout-free technology.
Rug Phatak, senior director of marketing
for GetGo, stated, "As we continue
doubling down on creating the best in-store experience for customers, we remain
drawn to Grabango because of their commitment to delivering an optimized, safe
and easy experience for our loyal Giant Eagle and GetGo shoppers," ... "Following
early adoption success and shopper enthusiasm, we're excited to roll out
Grabango's checkout-free solution to more customers throughout the Pennsylvania
area."
A company spokesperson explained, the
Grabango system requires no in-store changes, can be installed quickly without
closing the store, loyal customers can still shop for their favorite products
right where they are used to finding them.
Are you selling grocerant niche Ready-2-Eat
or Heat-N-Eat fresh food in a restaurant, service deli, dollar stores, or
convenience store?
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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