7-Eleven Giving Headaches to Grocery stores and Restaurants

 

No matter what they seem to do, chain grocery stores, chain restaurants, and some new non-traditional fresh food retailers simply can’t keep up with the global leader in food retail convenience 7-Eleven. Why is it so hard?

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is simple, with over 77,711 locations worldwide, everyone knows their name. Everyone one knows they try new things, keep prices down, and have faster service than most of their competitors.

7-Eleven is giving 7NOW mobile app users the golden treatment with the introduction of the 7NOW Gold Pass subscription delivery service to save move time and money.

That’s right saving both money and time for only $5.95 a month, customers can access the new 7NOW Gold Pass subscription delivery service and have delivery fees waived on all delivery orders on a selection of more than 3,000 products. The 7NOW Gold Pass service pays for itself in about three delivery orders per month, according to 7-Eleven.

Branding success while elevating the, Price, Value, Service equilibrium with additional customer focused benefits listed below:

·         Subscribers with a basket subtotaling at least $10 will receive other perks including the option to select a free product, such as a free small Slurpee drink.

·         Members of the 7Rewards loyalty program in the 7-Eleven mobile app will unlock double the rewards when they order delivery using the 7NOW Gold Pass Service.

·         For the first 14 days, 7NOW delivery is available at no cost.

Raghu Mahadevan, 7-Eleven senior vice president and chief digital officer, stated, "Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it — and now as often as they want without an added delivery fee," .. "Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service."   

Regular readers of this blog know that 7-Eleven launched delivery in 2018 via 7NOW, and the introduction of new offerings — like the 7NOW Gold Pass subscription delivery service — is part of a company-wide commitment to bring value and delight to every customer experience both in and out of the store, according to the company.

All items available for order through the 7NOW app will be available through the 7NOW Gold Pass service throughout the United States and real-time tracking lets customers know when to expect their orders.

There is no reason for you to have a headache.  All you have to do is look a customer ahead.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869