Online Grocery Shoppers see Highest Prices Ever

Buying groceries online simply cost much more than it does in the store.  However according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “saving time and convenience at this point in time are continuing to drive adoption.

In case you did not know, grocery shoppers remain undeterred by high e-commerce grocery prices, according to the latest Adobe Digital Price Index, spending $64.6 billion in August. Though that number was up 6.5% from the same time period last year, Adobe also found that grocery prices saw their highest annual online price increase in August, up 14.1% year-over-year.

Now according to Adobe, grocery prices have been on the rise for 31 consecutive months, with grocery being the only category to move in lockstep with the Consumer Price Index on a long-term basis. Personal care products also saw an increase in online prices of 2.7% in August, with Adobe reporting that demand for those items has steadily risen along with online grocery demand.

Patrick Brown, VP of growth marketing and insights at Adobe, stated, “The modest uptick we see in online prices for August was driven in large part by rising food costs that show no signs of abating, just as seasonal discounts in a category like apparel phased out through the end of summer,”... “Consumer demand for e-commerce also remains steady and will keep prices elevated, especially for growing categories such as groceries, pet products and other consumer staples.”

Overall online prices in August increased 0.4%year-over-year and 2.1% month-over-month. Of the 18 categories Adobe tracks, 12 of them saw increasing prices. Electronics, jewelry, books, toys, computers and sporting goods were among the categories experiencing a drop in prices for August.

Are you selling food online?  What is your messaging?  What are you selling?  Are you ready to sell more?

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter