At McDonalds Grocerant Meal Bunding Works

 

You don’t have to be first to be one of the very best at selling grocerant niche mix and match bundled meals.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson stated, “Remember it was not until 1975 that McDonald’s first McDonald’s drive-thru was created near an Arizona military base—to serve soldiers who weren’t permitted to get out of their cars while wearing fatigues according to news reports at the time.”

It did not take long for McDonald’s to see just how valuable the drive-thru would become to the chain.  It must be noted that McDonald’s was the best at driving incremental speed through the drive-thru when the starting marketing ‘Combo’ meals at the drive—thru window.  Yes, there was a time before that where the menu ruled the day.  Combo meal were the percussor to mix and match grocerant niche meal bundling used today in every sector of retail foodservice. 

Grocery stores, convenience stores, and restaurants all want to sell more fresh food faster and mix and match meal bunding does just that.  Now McDonald’s is targeting the center of the family dinner table.  With an understanding that Gen Z and Millennials want food discovery, to save time, save money, and don’t want to do dishes every night. 

McDonald’s “Faves for the Whole Fam” does just that. With the targeted brand relevant message, “Get dinner for the fam with exclusive deals today in the app.*That just means more to enjoy, and less to clean up.” That is great grocerant niche messaging targeting consumers that might have gone to a grocery store, convenience store, or a different restaurant brand to get a meal or meal components.

Fresh, fast, flavorful food bundled with portability is the state of the industry today.  Do you know what mix and match bundled meals opportunities could benefit your company?  Do you sell side dishes, side orders, drinks, deserts, or entrées? If so, where are you selling them?  

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869