Saturday, February 11, 2023

Einstein Bros. Bagels What’s Better than Selling a Bagel for one?

 


With over 62.4% of U.S. Households consisting of one or two people marketing to the majority of U.S. households is a top priority for most chain restaurants wanting to garner market share while increasing share of stomach according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

One chain restaurant that is doing a very good job of targeting those households is Einstein Bros. Bagels. This month they are focusing on love and friendships trying to edify their brand with the ‘halo’ of love! Remember that differentiation does not mean different.  It means familiar but with a twist.


So, everyone wants a lifelong companion, but who says it has to be your other half? Enter: The Bros. If Valentine’s Day and Galantine’s Day aren’t the moves, this month, Einstein Bros. Bagels declares February 15 as National Bros Day.

In celebration of National Bros Day, an official day dedicated to the bro squad, Einstein Bros. Bagels launched the ultimate Bros. Box for two, available for purchase all month long (Feb.1-Feb.28). Packed with craveable brunch staples, the box includes:

·         The fan-favorite Farmhouse Sandwich

·         A Bacon & Cheddar Egg Sandwich

·         Two Twice-Baked Hash Browns

·         Two Blueberry Muffins.

 The Bromie duo can now order the Bros. Box online or via the Einstein Bros. Bagels app to take pause and cherish the first national holiday dedicated to their day-ones

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success



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