Wendy’s Pricing Redefining the AM Daypart

 

Wendy’s wants your breakfast customers and is going to leverage price to get them. Yes, the breakfast or AM daypart equilibrium is being disrupted by Wendy’s according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

The price, value, service equilibrium was: Price + Quality + Service + Portability = Value.  That formula has evolved with Gen Z and Millennials today.  Wendy’s has elevated price to a degree that it is creating disequilibrium.  Foodservice Solutions® Grocerant Guru® has once again retooled, reevaluated, calculated then evolved the formula and here is the new formula:  Price + Quality + Social + Portability = Value.

Customers word of mouth response has been very positive elevating social as well as price to drive trial and the team at Foodservice Solutions® believes adoption of Wendy’s new breakfast offerings.

So, Wendy's $3 Breakfast Deal is back. That's right, you can get a Wendy's Bacon or Sausage, Egg & Swiss Croissant and a small order of crispy Seasoned Potatoes for just $3. We're talking fresh-cracked eggs, creamy Swiss cheese sauce and crispy bacon or savory sausage on a flaky croissant bun – combined with our signature seasoned potatoes for just $3! 

Who are You Capitulating 

Market Share too? 

WHERE & WHEN:

Rise and dine by heading to participating Wendy's restaurants nationwide during breakfast hours from Monday, March 27 through Sunday, June 4.

HOW:

Wendy's breakfast fans can order online, via the Wendy's mobile app or head to their nearest Wendy's restaurant. 

Now, what are you going to do?  Sit back and let customers migrate? Or are you going to edify your price, value, service equilibrium? That formula has evolved with Gen Z and Millennials today.  Wendy’s has elevated price to a degree that it is creating disequilibrium.  Foodservice Solutions® Grocerant Guru® has once again retooled, reevaluated, calculated then evolved the formula and here is the new formula:  Price + Quality + Social + Portability = Value.  

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.