There is no doubt that Aldi U.S. operates more than 2,308
stores in 38 states, plus the District of Columbia none in the State of
Washington much to the dismay of Foodservice Solutions® Tacoma, WA based
Grocerant Guru®, Steven Johnson.
When a global behemoth the size of Aldi enters into a new
partnership that aims to elevate its brand relevance creating new electricity everyone
should be taking notice. Gen Z and Millennials are in search of food discovery and
Aldi provides them that discovery at a price point that edifies their lifestyle
and an undeniable need for speed.
Aldi entered into a different partnership with Instacart that
will provide customers with quick delivery access to a select number of
products all the while lowering the cost of basics being offered over the
internet fast and fresh.
Not that Aldi teamed up with online delivery
service Instacart to launch Aldi Express, a new virtual convenience store
that will give customers access to nearly 2,000 Aldi-exclusive products.
Sale items include prepared foods, snacks and drinks, along
with some of Aldi's most shopped grocery staples and household essentials, all
of which can be delivered in as little as 30 minutes.
Scott Patton, vice president of national buying at Aldi,
stated, "We know our customers live hectic lives, and sometimes that means
they don't have time to make it to the grocery store — even for a
quick trip. Through Aldi Express, we're making shopping more convenient so you
can satisfy a craving or get a missing ingredient in minutes," …
"Together with Instacart, we'll continue to find ways to innovate and make
the online grocery experience even more effortless and accessible."
Aldi began offering delivery services via Instacart in
2017, with the service now delivering from more than 2,200 Aldi stores and
providing pickup options for more than 1,500 stores nationwide. The companies
expanded their partnership in 2018 to include alcohol delivery, and Aldi was
one of the first retailers to accept EBT SNAP through Instacart in November
2020.
Ryan Hamburger, vice president of retail at Instacart,
stated, "We're proud to deepen our partnership with Aldi through the
introduction of Aldi Express. With this launch, we're making it easier for
customers nationwide to get their favorite Aldi staples delivered faster than
ever before," said. "We know how important it is to get what you need
when you want it — whether it's a last-minute delivery for a missing
dinner ingredient, milk for the baby or simply wanting a late-night
snack."
According
to Johnson, “Brand
relevance is in part driven with innovation in new food products in combination
with new avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that
in my minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, developing brands, unique urban
clothing, grocerant positioning, fresh food messaging, autonomous
delivery, cashier-less retail, plates, glasses, cash-less payments, digital
hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Are you looking for a new partnership
to drive sales? Are you ready for some fresh ideations? Do your food marketing
tactics look more like yesterday than tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the
clue you need to propel your continued success.
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