Today
there are more than 74,4 million subscribers in the U.S. and Canada to Netflix. If success does leave clues and it does
Netflix has picked up enough clues to continue to drive top line sales and
bottom-line profits.
According to Steven Johnson Grocerant Guru® at Tacoma WA based Foodservice
Solutions®,
“Netflix has become the leading ‘food forward’ company in the U.S. by
developing its ‘culinary space’.
It
will not be long before you can say that; You watched it. You wanted it. Now,
You Get it Delivered.
Here
is what was recently reported; “Netflix on Last week announced it will create
its first “culinary space” on June 30. The new Netflix Bites will open in Los
Angeles and will feature food from the chefs you’ve come to love on the smaller
screen from shows like “Chef’s Table,” “Iron Chef: Quest for an Iron
Legend,” and “Is It Cake?”
From
“Iron Chef,” for example, will be dishes from Curtis Stone, Dominique Crenn,
Ming Tsai and Andrew Zimmern. From “Chef’s Table,” Rodney Scott and Ann Kim
will contribute. Nadiya Hussain of “Nadiya Bakes,” is involved, as is Jacques
Torres of “Nailed It!”
Drinks
will be created by Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin of
“Drink Masters.”
The
chefs will team up for a special tasting menu at the venue in the Short Stories
hotel near Los Angeles’ Farmer’s Market at The Grove, though the actual menu
has not yet been revealed. Keep in mind that reservations require a $25 deposit
(applied to the bill) and menu modifications will be politely declined. Also,
the chefs will not be on site, the website notes.
Netflix has
experimented with “immersive activations” tied to various shows in the past,
like The Queen’s Ball: A Bridgerton Experience, as well as Stranger Things: The
Experience, and Money Heist: The Experience.
Netflix
Bites will have a limited-time run. But we think there are more opportunities
to bring streaming shows to life with food, and not just with Netflix shows.
From
“Yellowjackets,” there should be roasted, uh, meat and snowcones, for example.
St.
Louis sushi—ham and cream cheese rolls stuffed with a pickle—make an appearance
in “Somebody Somewhere” season two on HBO. Other bar options could include
whiskey with a laudanum sidecar (“Outlander”).
There
are the obvious s’mores (“The Menu”), Italian beef sandwiches and chocolate
cake (“The Bear”), honeycomb cookies (“Squid Game”), and pastrami sandwiches
(“The Marvelous Mrs. Maisel”)
Netflix
could revive dishes from Luke’s Diner
(“Gilmore Girls”), as well as Bluth’s
Frozen Banana (“Arrested Development,” nuts are 10 cents extra),
and “Sex in the City’s” Magnolia Bakery cupcakes and Cosmos.
How
food forward are you? Brand messaging
has evolved from the TV set to the front door. TV advertising is not dead but
new avenues of distribution are opening up.
Foodservice Solutions® team is here to
help you drive top line sales and bottom-line profits. Are you looking
a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue
you need to propel your continued success.
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