Most regular readers of this blog know that endorsements
are a form of marketing that uses famous personalities or celebrities that
command a high degree of recognition, trust, respect and awareness among a
target audience.
A brand will choose a celebrity or an athlete endorser that their target
market looks up to so that they can support their products or services. Endorsements can be especially effective when you enlist the approval
from trusted figures. The strategy of celebrity endorsement
marketing has been in the industry for a while and has been proven to improve
both brand image as well as brand awareness. Not only can sportswear giants Nike and Adidas attest to its effectivity,
science can actually back this up; the same is true for restaurants.
Endorsements can be an excellent marketing strategy to
build credibility, create personality and establish a market footprint and
Friendly’s understand that according to Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®.
Which is why one of the world’s most
popular bands (The Jonas Brothers) has teamed up with their favorite childhood
destination Friendly’s Restaurants to bring fans a
“Burnin’ Up” partnership built around the brand’s iconic ice cream sundaes.
“We’ve been hooked on Friendly’s since
we were little,” said Kevin Jonas. “Friendly’s has always been a
favorite stop of ours … a memorable place where we bonded as brothers over ice
cream and delicious food. Fun fact: We decided on the band’s name at our local
Friendly’s back in 2005, while chowing down on Monster Mash sundaes. So, we’re
beyond excited to have this opportunity to relive our childhoods and create our
own signature Friendly’s creations!”
Available through December 9, Jonas Brothers’ fans can snag their favorite Jonas Brothers’ sundae creation at a local Friendly’s Restaurant:
The Joe Sundae
Step into the delicious world of Joe
Jonas’ imagination. Think the masterful Monster Mash Sundae times three! It
starts with three scoops of Friendly’s Mint Chocolate Chip, Chocolate Chip
Cookie Dough and Chocolate ice cream sitting on a delicious spread of hot fudge
and topped with crushed Oreos, M&M’s, Reese’s Peanut Butter Cups, whipped
cream and cherries.
The Nick Sundae
The Nick Sundae
Nick fans will love this creamy
creation! His sundae includes Friendly’s Vanilla Fat-Free Frozen Yogurt,
Reese’s Pieces, bananas and a generous drizzle of Friendly’s Famous Peanut
Butter Sauce and whipped cream.
The Kevin Sundae
The Kevin Sundae
Kevin is a certified chocoholic, and
his chocolatey concoction is sure to satisfy any sweet tooth. Guests will love
scoops of Friendly’s Chocolate, Butter Crunch and Forbidden Chocolate ice cream
topped with caramel, hot fudge and whipped cream. Kevin recommends adding an
extra layer of crushed sugar cone with a cherry on top for that little something
extra.
“Friendly’s is incredibly honored to
partner with Joe, Kevin and Nick to serve up these personally crafted sundaes
to their legions of fans and our loyal guests for the next several months,”
said President of Friendly’s Restaurants, Dawn Petite. “Just as Friendly’s has
served generations of ice cream lovers across the country, the Jonas Brothers
have been a music sensation over many stages of their fans’ lives. We’re
thrilled they are embracing their past and helping to introduce a new
generation to Friendly’s ice cream and a great place to create memories that
can last a lifetime.”
Aside from the craveable creations,
the fun doesn’t stop there! Join the Friendly’s Fan Club to get exclusive news
about THE TOUR concert sweepstakes, where one lucky fan will have a chance to
win two tickets to the final tour stop in Brooklyn, New York, including airfare
and hotel for the winner and a plus one. Select attendees of THE TOUR, at two
unannounced stops, will also receive a coupon booklet good for a free
Friendly’s Fribble a week for a year. No purchase necessary to enter the
sweepstakes. Official rules will be posted on friendlysrestaurants.com when
sweepstakes begins.
Are you ready for some fresh ideations? Do your food
marketing ideas look more like yesterday than tomorrow? Interested in learning
how our Grocerant Guru® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation,
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by
clicking one of the following links: Facebook, LinkedIn, or Twitter
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