The
trend is your friend. Consumers are
dynamic not static and restaurant chains can not get stuck in the past with positioning
that looks more like yesterday and tomorrow. According to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, McDonald’s
introduced ‘meal deals’ at tis drive-thru to speed-up drive-thru service. Simultaneously
they increased the average check, drove top line sales and bottom-line
profits.
Consumers
continue to be time starved, and looking for meal and meal component solutions
and meal deals help with both according to Johnson.
So,
that said, Wingstop launched the Cajun
Meal Deal – a new menu innovation that packs everything fans crave into one
easy-to-indulge box, smothered in extra flavor. Only available at Wingstop, the meal comes in fans’ choice
of a cooked-to-order chicken sandwich, classic wings, boneless wings or crispy
tenders with craveable loaded fries, drizzled with Wingstop’s signature ranch,
melty cheese and bold Cajun seasoning.
Available
in U.S. restaurants for a limited time, this meal – complete with a cold
beverage – is packed with flavor at a compelling value, starting at just $8.99.
Wingstop’s Chief Growth Officer, Anne Fischer, stated, “Wingstop’s Cajun Meal Deal combines
everything you crave,” …. “Our latest menu innovation delivers that
cooked-to-order, indulgent Wingstop occasion that fans hunger for, all at a
great value.” Now then, the Cajun Meal Deal can be ordered on Wingstop.com or
the Wingstop ap
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit us on our social media sites by
clicking the following links: Facebook, LinkedIn, or Twitter
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