Digital Natives are Drawn too Frictionless Foodservice

 

Are you giving your customers what they want?  If your brand wants to be around in 10 years you had better be focusing on what digital natives like, want, and expect from their brands.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® when it comes to foodservice Gen Z and Millennials have discovered self-checkout and frictionless menu and meal planning and they want it. Once again in a new study commissioned by Avery Dennison shows that most consumers have tried self-checkout.

According to the new Avery Dennison study, Gen Z consumers don’t just like frictionless shopping – they’ll switch stores if they can't get it. A survey commissioned by digital solutions company Avery Dennison found that 52% of consumers born after 1996 would likely buy groceries at another store that offers DIY checkout. 

The data went on to show that 49% of this young cohort of shoppers tends to spend more money with retailers offering an automated or connected checkout experience. Additionally, 52% agreed that connected stores would make them more loyal to a particular retail brand.

While Gen Z may be leading the way, but shoppers across demographic groups appreciate the convenience of self-checkout. Two-thirds of survey respondents said they would choose retailers that offer self-scanning at the end of their grocery shopping trip, while 59% said the same about the ability to scan items as they shop. 

When consumer fell time starved, speed is the main reason why shoppers gravitate towards frictionless buying. More than a third – 34% – of those polled also noted they don't like to stand in line for regular checkout and 33% said that they appreciate less interaction with people.

Life is not perfect, there are some drawbacks of self-checkout, most respondents cited the difficulty in getting help from a store employee if there was an issue with their transaction. Only 18% responded that there is no benefit to this form of in-store purchasing.

Francisco Melo, president, solutions group, at Avery Dennison, stated, “Considering that most people haven’t yet had the opportunity to try a full check-out free store, our research shows a high percentage would be more likely to switch retailers for the experience, which demonstrates a clear shift in consumer expectations. At the same time, a growing number of leading retailers are turning to digital ID solutions to truly transform the customer experience.”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter