Why Does Food Outlet Brand Marketing Messaging Matter

 

At the intersection of new customer acquisition, emerging food trends, and consumer migration brand messaging plays an increasingly important role according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Johnson stated, Brand marketing messaging is crucial for several reasons. It acts as the voice of your brand, shaping how customers perceive you and influencing their decisions. Here's a breakdown of its importance:

1.     Clarity and Connection: Clear messaging communicates your brand's unique value proposition - what makes you different and why customers should choose you. It helps them understand your brand's purpose and values, fostering a connection that goes beyond just a product or service.

2.     Standing Out: In a crowded marketplace, strong messaging helps you differentiate yourself from competitors. By highlighting what makes you special, you capture attention and attract customers who resonate with your brand.

3.     Building Trust and Loyalty: Consistent messaging across all platforms builds trust with your audience. When customers see a unified brand voice, they feel confident about who you are and what you represent, leading to increased loyalty.

4.     Emotional Influence: Effective messaging goes beyond just features and benefits. It taps into emotions and tells a story. By connecting with customers on a deeper level, you create a more memorable brand experience that drives action.

In essence, brand marketing messaging is the foundation of your marketing efforts. It shapes how you're perceived, builds relationships with your target audience, and ultimately influences their decision to choose you over the competition.

Restaurant owners and food outlet operators are always on the lookout for special events they can use in their online and offline marketing efforts.  Here are daily ideations for April from RestaurantNews.com

Here’s your restaurant marketing calendar for April

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National BLT Sandwich Month
National Soft Pretzel Month
National Soyfoods Month
National Grilled Cheese Month
National Garlic Month
Jazz Appreciation Month
Couple Appreciation Month
Poetry Month
Straw Hat Month

1 – April Fools Day
1 – National Sourdough Bread Day
1 – National One Cent Day
2 – National Peanut Butter and Jelly Day
2 – World Autism Awareness Day
2 – International Children’s Book Day
3 – Fish Fingers and Custard Day
3 – National Chocolate Mousse Day
3 – World Party Day
3 – National Day Of Hope
4 – National Cordon Bleu Day
4 – School Librarian Day
5 – National Caramel Day
5 – National Deep Dish Pizza Day
5 – National Raisin & Spice Bar Day
5 – Go For Broke Day
6 – New Beer’s Eve
6 – Fresh Tomato Day
6 – National Caramel Popcorn Day
6 – International Pillow Fight Day
7 – National Beer Day
7 – National Coffee Cake Day

7 – World Health Day
7 – No Housework Day
8 – National Empanada Day
8 – Zoo Lovers Day
9 – National Chinese Almond Cookie Day
9 – National Library Workers Day
9 – Be Kind To Lawyers Day
9 – Name Yourself Day
10 – National Cinnamon Crescent Day
10 – National Bookmobile Day
10 – National Siblings Day
10 – Golfer’s Day
11 – National Cheese Fondue Day
11 – National Submarine Day
11 – International Louie Louie Day
11 – Barbershop Quartet Day
12 – National Grilled Cheese Sandwich Day
12 – National Licorice Day
12 – International Day of Human Space Flight
12 – Walk On Your Wild Side Day
13 – National Peach Cobbler Day
13 – National Scrabble Day
14 – National Pecan Day
14 – National Dolphin Day
15 – Tax Day
15 – National Glazed Spiral Ham Day
15 – Titanic Remembrance Day
15 – Take A Wild Guess Day
16 – National Eggs Benedict Day
16 – Save The Elephant Day
17 – National Cheeseball Day
17 – Ford Mustang Day
18 – National Animal Cracker Day
18 – Columnists Day
18 – Auctioneers Day
18 – Amateur Radio Day

Set Your Self Apart

Messaging Matters 

19 – National Garlic Day
19 – National Rice Ball Day
19 – Hanging Out Day
20 – National Pineapple Upside-Down Cake Day
20 – Volunteer Recognition Day
20 – National High Five Day
20 – Look Alike Day
21 – National Chocolate-Covered Cashew Truffle Day
21 – Kindergarten Day
22 – National Jelly Bean Day
22 – Girl Scout Leader Day
22 – Earth Day
23 – National Cherry Cheesecake Day
23 – National Picnic Day
23 – Talk Like Shakespeare Day
24 – National Pigs in a Blanket Day
24 – International Guide Dogs Day

24 – Administrative Professionals Day
25 – National Zucchini Bread Day
25 – Hug A Plumber Day
25 – World Penguin Day
26 – National Pretzel Day
26 – National Arbor Day
27 – National Prime Rib Day
27 – World Veterinary Day
27 – Tell A Story Day
27 – Go Birding Day
28 – National Blueberry Pie Day
28 – Kiss Your Mate Day
28 – Cubicle Day
29 – National Shrimp Scampi Day
29 – Poem In Your Pocket Day
29 – World Wish Day
29 – International Dance Day
30 – National Oatmeal Cookie Day
30 – National Raisin Day
30 – International Jazz Day
30 – National Honesty Day

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter