Elizabeth Sloan wrote in Food Technology magazine
that the grocerant niche is driving new products and retail growth around the
globe while meeting the needs of today’s consumer.
Here is what she had to say.”It's not just taste that is driving this trend. With more
than half of woman in developed countries feeling squeezed for time while
holding a job and caring for their families, food products that make meal
preparation easier and faster continue to grow in demand.
Burgers that you can heat in a toaster along with
spaghetti Bolognese that can be microwaved in its own can are just two common
examples of foods that are becoming popular in the UK and Europe.
Dried spice blends that double as measuring cups,
marinades/stocks sold in six-pack tubes and cooking sauce pouches are designed
to make cooking easy without the mess and keep food and seasoning fresh longer.
Some products allow home cooks to make easy additions
such as pastry toppings for a pie or noodle base to create a meal that is their
own. In addition to regular home-style cooking, the fresh and organic options
are also becoming more popular when it comes to ready-made options. Sandwich
fillers, sauces and spreads also turn ordinary sandwiches into gourmet,
restaurant-style meals.”
Outside eyes can deliver top sales and
bottom line profits. Invite Foodservice Solutions to provide brand
and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader
in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions
visit http://www.linkedin.com/in/grocerant or on Facebook
at Steven Johnson
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