Grocerant niche ready-2-eat and heat-N-eat
fresh prepared food has been driving top line sales and bottom line profits in
every sector of retail foodservice for several years. Regular followers of this blog know that
grocery stores, convenience stores and chain drug stores are all chasing share
of stomach with ready-2-eat or heat-N-eat fresh prepared food.
Maggiano’s began offering in August a new
“Marco’s Meal for Two” it is a classic grocerant niche Mix and Match offer.
“The meal includes an appetizer, flatbread or two side salads; two Classic
Pastas for a main course; a shared dessert; and two Classic Pastas to take
home.”
The marketing team at Maggiano’s understands
the power of consumer choice bundled with ever growing trends in the grocerant
ready-2-eat and heat-N-eat niche is a sure winner. Maggiano’s sales and customer counts are both
up.
Outside
eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning
assistance or a grocerant program assessment. Since
1991 Foodservice Solutions of Tacoma, WA has been the global leader in the
Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on
Facebook at Steven Johnson
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