The seemingly coldest winter anyone can
imagine has a bright spot. Baskin-Robbins world famous ice cream is
coming to the frozen food court in your local grocery stores. Yes, the frozen food court where California
Pizza Kitchen sells Pizza, Boston Market sells complete meals and TGI Fridays
is selling appetizers now Baskin-Robbins ice cream will provide desert.
Baskin-Robbins is driving awareness to
it successful retail stores best known for offering 31 flavors by introducing
its first full line of cold treats for grocery stores. Can’t wait here is what
you will find:
“Three-packs of jamoca almond fudge and
mint chocolate chip ice cream bars and 14-ounce cups of ice cream in flavors
such as gold medal ribbon and pralines ‘n cream are rolling out in supermarkets
in California and should reach Boston’s Shaw's stores in the next few weeks.”
Baskin-Robbins was founded California
in 1953 and has a strong presence on the West Coast, and currently operates 455
stores. With over 2,465 Baskin-Robbins stores in the United States and more
than 4,600 in other countries entering the frozen food court will drive brand
awareness and extend consumers contemporized relevance.
“Ice cream is a category used by all age
groups and all demographic groups,” said John Fassak, vice president of
business development of Dunkin’ Brands Group Inc., the parent company of
Baskin-Robbins. “Our goal is to have these products available across the
country and build more of an affinity for the brand.”
Consumers are not static they are
dynamic brands must be as well. A new
entity was form by Dunkin Brands called Boardwalk Frozen Treats it was “established as a separate entity to
market, distribute, and sell Baskin-Robbins products for grocery stores through
an exclusive license agreement. The company is led by Tom Delaplane, a former
Dreyer’s Grand Ice Cream executive.” Success does leave clues and Dunkin is on
the right aisle.
Visit:
www.FoodserviceSolutions.us if you are interested in learning how
Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization or learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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