Restaurant industry success is a four
step process according to Foodservice Solutions® Grocerant Guru™ Steven
Johnson. Those four steps are Build,
Measure, Learn, and Repeat.
Restaurant success is determined by
consumer’s choice. Year after year one
company continues to show up at the top of the list of consumers, that company
is Papa Murphy’s. Papa Murphy’s focus on evolving consumer preferences for “better
for you” fresh prepared Ready-2-Eat and Heat-N-Eat aka Grocerant niche food is
but one aspect of their success.
Blending just the right mix of
Ready-2-Eat Salads with Heat-N-Eat made fresh from scratch pizza and deserts
items Papa Murphy’s has found menu equilibrium. Papa Murphy’s ability to build,
measure, learn, and repeat industry leading fresh prepared metric of food price + service + quality
time and time again places them in a unique position of leading the
industry.
Once again this Quarter “Data from
Technomic's Consumer Brand Metrics (CBM) program, which surveys consumers about
their most recent restaurant visits, confirms that top-rated restaurant
concepts continue to be chains that deliver strong value on high-quality food
and beverage.” The winner according to customers was Papa Murphy’s. Here is
what CBM said:
“Papa Murphy's Pizza earned the highest marks of all chains
measured on consumers' overall satisfaction; three-fourths (76 percent) of
consumers say that their last visit was "excellent." Consumers' ratings
of the chain on other attributes signal that they perceive Papa Murphy's to
value both their time and money, indicating that the chain offers very good
portion sizes for the price paid and a highly satisfactory speed of visit. The
chain also received the highest ratings from consumers on its ability to
provide value through high-quality menu items.”
When your consumer move, restaurant
need to move with them. Papa Murphy’s
has done that and done it well. They do
it year after year following four simple steps: Build, Measure, Learn, and
Repeat. Consumers are dynamic not static
your brand must be dynamic as well.
Interested in
learning how the 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant, or twitter.com/grocerant
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