At Starbucks The Customer Knows Best

When less than one in one thousand Starbucks guest make a written suggestion is it any wonder that when Starbucks Frappuccino drinkers made more than 6,000 suggestions regarding the blended beverage at My Starbucks Idea® that Starbucks listened.  

Success does leave clues and listening to customers and then acting is another way Starbucks is a continual industry sales leader. The vast majority of Starbucks customers offer ideas for new flavor combinations, yet today with calorie counting and a heightened price conscious consumer many Frappuccino customers have been asking for a smaller drink size.

Thus Starbucks introduced the Mini Frappuccino® nationally. The 10 ounce serving size is available for a limited time in participating Starbucks® stores in the U.S. and Canada. “There are more than 36,000 different ways to customize Starbucks® Frappuccino® Blended Beverages. The smaller serving size is the newest option for customers.”

The Mini size beverage empowers customers to cut back on calories and cost. That by the way according to Foodservice Solutions® Grocerant Guru™ is deemed by consumers as ‘better for you”. 

The calories will vary depending on the flavor selected, but a drink made with regular coffee and no whipped cream reportedly might have 120 calories and 24 grams of sugar for the Mini size, compared with 180 calories and 36 grams of sugar for a 12-oz. Tall version. Pricing also varies by market, but Starbucks officials said a Mini would cost about 20 cents to 30 cents less than a Tall.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.