The
Ready-2-Eat and Heat-N-Eat grocerant niche filled with fresh prepared food
continues to boom around the world. Its
success is driven by sales predominantly comprised of mix and match meal
component bundling. All the while legacy
restaurant chains are finding the cost of labor is pricing them out of the
market.
The
United States economy is on a roll. In April employers added 223,000 jobs, the
unemployment rate fell from 5.5% to 5.4%, lowest since May 2008 and restaurant
industry added 26,000 new jobs. .Which is all well and good,
The
People Report Workforce Index reported that in the restaurant sector, “Staffing
pressures across the industry are among the highest we’ve recorded since the
inception of this index in 2006,” said Michael Harms, executive director of
operations for Dallas-based TDn2K, parent company to People Report.,
The
pressure is coming in the form of new competition for well-trained food workers
and higher and higher minimum wages according to Foodservice Solutions®
Grocerant Guru. In fact this week
New
York Governor Andrew Cuomo wants to raise the minimum wage for fast-food
workers and he’s bypassing the state Legislature to do so. Cuomo’s asked the
states wage board to investigate whether a minimum wage in certain industries
are sufficient and recommend a change without legislative approval.
Cuomo
said fast-food workers often turn to public assistance to make ends meet
because they aren’t paid a living wage. He said taxpayers shouldn’t subsidize
corporations that don’t pay their employees enough. This type of populist
banter is growing and will likely not end until after the elections of 2016.
Cuomo
proposed a raise in the general minimum wage from $8.75 to $11.50, but state
legislators rejected the proposal. He raised the minimum wage for tipped
workers from $5 to $7.50. The panel’s recommendations will be released in
August.
However
the rise of the minimum wage is not that big of an issue for Convenience store
operators or Grocery store owners for they are leveraging mix and match meal
bundling better given a wider product mix and potential for much higher check
averages. Thus the conundrum they are selling restaurant quality food and more,
offer more benefits and are growing food sales at 11% & 14% respectively
while restaurant growth seems stifled at 2%. Do you have high employee
turnover? Are your trained employees migrating to the grocery or c-store
sectors?
Success does leave clues outside eyes
can deliver inside sales. Grocerant SWAT analysis are available here. What are you bundling with you core products?
Who are your customers? Where and how
can you sell your customers more? Do you need a Grocerant Scorecard? For more Visit www.FoodserviceSolutions.us or http://www.linkedin.com/in/grocerant or
twitter.com/grocerant
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