In the world of ‘Search’ Amazon.com has become a
‘silent search machine’. Google to edify it position has decided to reenter the
food delivery business. As regular
readers of this blog know we have documented Google’s actions with fresh food
deliver many times.
This new testing of Google’s service
for fresh food and groceries is slated for
two US cities later this year. The testing will start in “San Francisco
and another city, said Brian Elliott, general manager of Google Express, which
already delivers merchandise, including dry foods, to customers. Whole Foods
Market and Costco Wholesale Corporation will be among Google’s partners for the
new service.”.
The fact is Google is investing in
delivery services for homes and businesses as it seeks to lure more traffic to
its websites. The move puts the company in more direct competition with Amazon,
which has rolled out its Fresh Direct service in several US cities.
This spring, a report showed that
Amazon the e-commerce giant was the
lowest-cost among rivals in New York. Online groceries are a $10.9 billion
industry in the US, and the market is expected to grow 9.6 percent annually
through 2019, according to a December report by IbisWorld.
Google’s fresh-food trial, which
includes fruits and vegetables, is part of a move away from making deliveries
from warehouses, which can add complexity and requires refrigeration, Elliott
said. Giving customers more options should help to boost profit and sales”.
Google’s model is different it just
might be that a Gaggle of Goodies from Google Groceries will make everyone
happy.
Since 1991 we have assisted companies
grow, expand, and excel within the grocerant niche. Are you ready for Outside Eye’s for inside
profits? Have we completed a Grocerant
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you ready for a Grocerant program assessment? Call: 253-759-7869 today.
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Grocerant Scorecard for more Email: Steve@FoodserviceSolutions.us
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