At the intersection of the consumer and food retailers there are
boundless commonalities. Foodservice Solutions® Grocerant Guru™ stated “the
battle for share of stomach is ratcheting up and companies with the best business
model are beginning to disrupt legacy operators.”
One new business model that is working well and expanding is the ‘meal
kit’ sector. Blue Apron, which delivers recipes and fresh
ingredients nationwide, recently launched Blue Apron Wine, a monthly service
available to its customers that delivers wines chosen to pair with Blue Apron
meals.
Blue Apron CEO and
co-founder Matt Salzberg stated "Like the grocery category, wine is a
large industry with low online market penetration,"… "Of the $38
billion in wine sales in 2014, less than $2 billion were direct to consumer.”
So our Grocerant Guru™ says “there is nothing more natural than adding a Monthly service that pairs varietals with
meals to drive incremental sales.”
Aldi the leading US
discount grocery store has also announced that it will start selling goods
online in the UK next year. It will begin testing online sales by selling wine
by the case. Aldi had proven successful by utilizing a different business model
with heavy emphasis on price. Price does matter.
Now that both Blue Apron
and Aldi are exploring / testing online ordering with deliver of fresh food and
wine by the case. We believe that is
will create an incremental disruptive force for legacy fresh food retailers. This
will create a platform of quality, and pricing options that many legacy
retailers will not be able to duplicate.
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