New
non-traditional fresh food locations, with innovative fresh prepared food, and
portability is driving retail foodservice success today. Companies the ilk of Walgreens Drug Stores, Pinkie’s Liquor Stores, Eatzi’s, and McDonald’s are all selling
fresh prepared Ready-2-Eat or Heat-N-Eat food that can be mix, matched and
bundled into a customized family meal.
Packaging
innovation continues to evolve in every sector of retail foodservice to
accommodate the rapid expansion of the grocerant niche in every sector of
retail. The football game day box from
McDonalds is a great example of Grocerant niche Mix and Match bundling success.
According
to Foodservice Solutions® Grocerant Guru®, “Millennials are driving force
behind the undercurrents of change, and success within the food industry today.”
While Millennials have a huge appetite
to discover new flavors and non-traditional points of food distribution they
are fueling success at for complete Mix and Match bundled meals from new non-traditional
locations.
When
legacy food research Technomic recently
found that 69 of the U.S. consumer purchase
prepared foods from retailers at least 3 times per month regular
readers of this blog were not suprised.
Foodservice
Solutions® excels at vertical brand
product positioning, marketing strategy, and business development specifically
identifying, quantifying and qualifying niche opportunity for global
foodservice related activity specifically Ready-2-Eat and Heat-N-Eat fresh
prepared food. Are you ready for success?
Visit: www.FoodserviceSolutions.us if you are interested in learning how
Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization or you can learn more at Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant
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