The
foundation of retail foodservice success can always be found within quality
preparation according to Foodservice Solutions® Grocerant Guru®. When Sobeys began planning their new express
units they knew that customers are dynamic not static and they needed to
migrate with consumers.
Today
in North America no set of facts is more telling or important about foodservice
retail than 64% of consumers’ prepared-foods purchases are planned,
while 36% are on impulse. Then when they buy prepared food
customers prefer dinner options (83%) from retailers than breakfast or
lunch.
With
a give the customers what they way attitude; Valerie Ryan, vice president of
convenience and fuel at Sobeys stated "Consumer research has shown us that
customers are looking for more fresh-food options to meet their on-the-go
needs. They also want a one-stop shop for food and fuel and Sobeys express
meets those customer needs in a larger and brighter store. …Sobeys express will
carry a broader assortment of traditional convenience items; however, the new
format will focus on the customer looking for a fresher alternative."
Thus
Sobeys unveiled its new convenience-store and gas-station format to customers
in Atlantic Canada. In what the company is calling “a fresh take on the
traditional convenience offer,” Sobeys Express features on-the-go meal
solutions and easy fuel fill-ups for travelers.
"Sobeys
Express is a new concept for convenience shopping in Atlantic Canada,"
said Ryan. "Rotisserie chickens and freshly made salads aren't your
typical convenience-store fare, but based on our customer research, we know
customers want better choices when they are on the go, and Sobeys Express
stores will set us apart from the traditional convenience retailers in this
regard."
In
addition Sobeys Express store, offers a selection of 14 signature and
all-butter croissant sandwiches, Sensations by Compliments hot soups in three
different sizes and cookies and baguettes baked fresh daily in-store, similar
to what is available at Sobeys and Foodland grocery stores.
Peter
Doucette, general manager, Sobeys Atlantic. "They want better food choices
when they are on the go, and Sobeys Express will provide them with exactly
that." Success does leave clues giving the customers what they what is a
clue no retailer can afford to overlook. Is your company gaining Share
of Stomach? Are you looking A Customer Ahead? Contact: www.FoodserviceSolutions.us
For international corporate
presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us With extensive experience as a multi-unit
restaurant operator, consultant, brand / product positioning expert and public
speaking he educate and elevate everyone while providing success clues for all. www.FoodserviceSolutions.us or www.GrocerantGuru.com
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