It’s the Holiday
season and some franchisees simply know how to build brand value. In Miami, FL Burger King restaurants are
offering a Whopper sandwich in exchange for an unwanted gift, which they in
turn will repurpose. Foodservice Solutions® Grocerant Guru® Steven Johnson
thinks inviting brand participation is a great way to build brand value.
Here is what they are
doing on Boxing Day (December 26) to swap their unwanted present for a
flame-grilled Whopper sandwich. The exchange will be taking place in other
parts of the world as well at select location’s
in Great Britain and Brazil restaurants as well.
Social good will
extends the brand as well. Burger King stated that “The first 100 lucky fans to
post a picture on Twitter or Instagram with their questionable gifts using the
hashtag #WhopperExchange will get a surprise from the Burger King brand’s
social media accounts.”
Fernando Machado, SVP
Global Brand Management, for the Burger King brand stated “At Burger King restaurants, we are
always looking for ways to surprise our fans, no matter if they were good or
naughty,” The Burger King Exchange will offer our guests the chance to get a
flame-grilled gift in exchange for an unwanted one. Because this holiday
season, we want everyone to receive something they will love.”
Burger King will
donate all gifts to charity, because someone's unwanted gift can be someone
else's treasure. Ok very few restaurants in the US will participate this year
and they are all in South Florida but how are you giving back this holiday to
both your customers and community?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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