Grocerant niche expansion has created quite a
conundrum within the supply chain. That
conundrum who gets what? New points of distribution continue to drive incremental
sales for brands while disrupting the supply chain with incremental pricing transparency
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Early reports are that foodies are excited about the
new electricity created with Pizza Hut and Cinnabon’s
new product partnership. The two are
teaming up to introduce Crafted by Cinnabon Mini Rolls, now available
exclusively on Pizza
Hut menus nationwide.
Yes, you
hear that right crafted by Cinnabon Mini Rolls are delivered warm to front
doors by Pizza Hut and include 10 miniature cinnamon rolls made with Cinnabon
Makara cinnamon swirls, topped with Cinnabon signature cream cheese frosting.
The one-of-a-kind dessert is now a permanent Pizza Hut menu item.
Give
credit here to Marianne Radley, Chief Brand Officer, Pizza Hut, U.S. this is a great platform to drive sales
according to Johnson. Radley stated “There’s
nothing better than polishing off pizza night with something sweet, so the new
Cinnabon Mini Rolls are a perfect addition to our dessert portfolio,” …“Pizza
Hut has a history of offering innovative menu items and craveable desserts that
bring everyone around the table to enjoy - and few things can satisfy a sweet
tooth like authentic Cinnabon cinnamon rolls.”
Kerri
Christian, vice president of marketing, FOCUS Brands Global Channels get credit
for continuing to expand Cinnabon’s leadership if add points of
distribution. Christian “We’re fortunate
to have incredibly passionate fans that love the brand and are always craving
more ways to enjoy Cinnabon products,” adds. “Our partnership with Pizza Hut is
helping us deliver on that demand and we couldn’t be more excited to now be
part of pizza night.”
Recently,
Pizza Hut expanded its Hut Rewards program to be the only national pizza
loyalty program that offers points for every dollar spent on food ordered
online, over the phone or in person. Customers can begin receiving points for
orders of Cinnabon Mini Rolls immediately.
Of
course, regular readers of this blog are interested and crafted by Cinnabon
Mini Rolls are now available for $5.99 at Pizza Hut locations across the
country, for delivery, carryout or dine-in. So, just what is your
brands new electricity?
According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods,
partnerships, developing brands, unique urban clothing, grocerant positioning, Fresh
food messaging, autonomous delivery, cashier-less retail, digital hand-held
marketing.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
Do your food
marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
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