Price, value, service, fast food retailers battle
for customer counts according to Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions® the
battle for customers become complexity free when Price drives trial, and then
the key driver in brand customer adoption.
Once again Burger
King is in the chicken nugget war the favorite fast food menu item
according to recent Grocerant ScoreCards with 67.6% or respondents ranking
nuggets first or second. Burger King is
now selling 10-piece Chicken Nuggets for just $1. That is a price point few can pass up. If you
want to order lunch for the office a limited edition 100 piece Chicken Nuggets
will be available exclusively on Postmates with free delivery using the promo
code NUGGS.
Chris Finazzo, President, North America, Burger
King Corporation stated "We know how much our guests love our delicious
chicken nuggets,”… “They are crispy, they are golden, they are tender, there
are 10 of them, and they are now just a buck.” Foodservice Solutions® FIVE P’s
of food marketing once again are playing a key role in who shops where and
when.
Burger Kings Chicken Nuggets offer empowers
customer choice pair perfectly with any delicious signature Burger King
restaurant dipping sauce including BBQ, Honey Mustard, Ranch, Zesty, Buffalo
and Sweet & Sour. Dip them 10 times, 10 different ways.
The team at Foodservice Solutions® is going to try
them for lunch to test the Free delivery applied at checkout when ordering 100
piece Chicken Nuggets and using promo code NUGGS between 10/11 and 10/14.
Promotion ends on Sunday, 10/14 at 11:59 PM PST. Offer available at
participating locations and subject to product availability. Free delivery
limited to 1 redemption per customer. So, how are you garnering new customers?
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for
more information.
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